Business Success

What does ‘Business Success’ look like for you? When people talk about business success I often wonder if they know how to define it. You see, it is so subjective.  It means vastly different things to different people and particularly different business owners. So when I am asked what it

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Search Engine Optimisation (SEO) – The good, the bad and the downright ugly!

Black Hat or White Hat Search Engine Optimisation (SEO)? With one of my business interests running a digital marketing agency, I am always seeking new ways to effective Search Engine Optimisation (commonly referred to as SEO). However the approach is critical: There are essentially two ways: Trying to beat Google’s

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LEADERSHIP IS A MULTI-SENSORY SKILL

Leadership Masterclass I have always been fascinated by those possessing outstanding leadership quality and so I recently read Sir Alex Ferguson’s book ‘Leading’, (which is quite an admission from an avid Aston Villa fan).  Some of my fellow supporters may consider this as tantamount to treachery, but let me explain. 

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Copywriting and Communication – The Power Of Words

Copywriting and Communication – The Power Of Words: Get your copywriting right and it can jet propel you ahead of everyone else from a marketing perspective.  There are so many elements to cover such as positioning, order of roll-out, headlining amongst many more. However, one critical element stands above all

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The ‘Content Creation’ Commitment

  If you are seeking to build your business via online means and/or Social Media then you must get organised in terms of Content Creation.  Otherwise it becomes inconsistent and difficult to schedule everything in. If you have ever thought posting online on a regular, I mean daily basis, was

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The Business Success Formula

Thunderclap – My experience

Thunderclap – An Introduction I actually remember the first time I heard about Thunderclap, as I was sitting in my hotel room in mid 2016 having attended a business related Workshop in London. Having switched my phone to ‘Silent’ (as I do when I have immersed myself in ‘homework’) I

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