Leadership Masterclass I have always been fascinated by those possessing outstanding leadership quality and so I recently read Sir Alex Ferguson’s book ‘Leading’, (which is quite an admission from an avid Aston Villa fan). Some of my fellow supporters may consider this as tantamount to treachery, but let me explain.
Copywriting and Communication – The Power Of Words: Get your copywriting right and it can jet propel you ahead of everyone else from a marketing perspective. There are so many elements to cover such as positioning, order of roll-out, headlining amongst many more. However, one critical element stands above all