Search Engine Optimisation (SEO) – The good, the bad and the downright ugly!

Black Hat or White Hat Search Engine Optimisation (SEO)? With one of my business interests running a digital marketing agency, I am always seeking new ways to effective Search Engine Optimisation (commonly referred to as SEO). However the approach is critical: There are essentially two ways: Trying to beat Google’s

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Copywriting and Communication – The Power Of Words

Copywriting and Communication – The Power Of Words: Get your copywriting right and it can jet propel you ahead of everyone else from a marketing perspective.  There are so many elements to cover such as positioning, order of roll-out, headlining amongst many more. However, one critical element stands above all

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The ‘Content Creation’ Commitment

  If you are seeking to build your business via online means and/or Social Media then you must get organised in terms of Content Creation.  Otherwise it becomes inconsistent and difficult to schedule everything in. If you have ever thought posting online on a regular, I mean daily basis, was

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The Business Success Formula

Thunderclap – My experience

Thunderclap – An Introduction I actually remember the first time I heard about Thunderclap, as I was sitting in my hotel room in mid 2016 having attended a business related Workshop in London. Having switched my phone to ‘Silent’ (as I do when I have immersed myself in ‘homework’) I

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