Business Success

What does ‘Business Success’ look like for you? When people talk about business success I often wonder if they know how to define it. You see, it is so subjective.  It means vastly different things to different people and particularly different business owners. So when I am asked what it

[Read More]

Search Engine Optimisation (SEO) – The good, the bad and the downright ugly!

Black Hat or White Hat Search Engine Optimisation (SEO)? With one of my business interests running a digital marketing agency, I am always seeking new ways to effective Search Engine Optimisation (commonly referred to as SEO). However the approach is critical: There are essentially two ways: Trying to beat Google’s

[Read More]

Copywriting and Communication – The Power Of Words

Copywriting and Communication – The Power Of Words: Get your copywriting right and it can jet propel you ahead of everyone else from a marketing perspective.  There are so many elements to cover such as positioning, order of roll-out, headlining amongst many more. However, one critical element stands above all

[Read More]

The ‘Content Creation’ Commitment

  If you are seeking to build your business via online means and/or Social Media then you must get organised in terms of Content Creation.  Otherwise it becomes inconsistent and difficult to schedule everything in. If you have ever thought posting online on a regular, I mean daily basis, was

[Read More]