Inspiration
Business Success
What does 'Business Success' look like for you? When people talk about business success I often wonder if they know how to define it. You see, it is so subjective. It means vastly different things to different people and particularly different business owners. So...
Search Engine Optimisation (SEO) – The good, the bad and the downright ugly!
Black Hat or White Hat Search Engine Optimisation (SEO)? With one of my business interests running a digital marketing agency, I am always seeking new ways to effective Search Engine Optimisation (commonly referred to as SEO). However the approach is critical: There...
Sales – Make It Easy To Buy!
The Buying Experience This Easter weekend, like any other, many of us trudged down the local high street. We navigated smoothly as we visited our favourite shops who make it easy to buy whatever it is we are looking for. Whether the item is in the 'Sales' or not we...
LEADERSHIP IS A MULTI-SENSORY SKILL
Leadership Masterclass I have always been fascinated by those possessing outstanding leadership quality and so I recently read Sir Alex Ferguson’s book ‘Leading’, (which is quite an admission from an avid Aston Villa fan). Some of my fellow supporters may consider...
Copywriting and Communication – The Power Of Words
Copywriting and Communication - The Power Of Words: Get your copywriting right and it can jet propel you ahead of everyone else from a marketing perspective. There are so many elements to cover such as positioning, order of roll-out, headlining amongst many more....
The ‘Content Creation’ Commitment
If you are seeking to build your business via online means and/or Social Media then you must get organised in terms of Content Creation. Otherwise it becomes inconsistent and difficult to schedule everything in. If you have ever thought posting online on a...
Thunderclap – My experience
Thunderclap - An Introduction I actually remember the first time I heard about Thunderclap, as I was sitting in my hotel room in mid 2016 having attended a business related Workshop in London. Having switched my phone to ‘Silent’ (as I do when I have immersed myself...
Social Media Lessons – LinkedIn
LinkedIn Lessons It was around 5am in the morning and I was sat in an Airport lounge, still tired from having got up at ‘silly o clock’ in the morning to catch my flight. Anyway, having passed through security I was hungry and unusually for me fancied a full English...
RIP Laptop!
Disaster Recovery Planning I am a ‘night owl’ rather than an early riser, but finishing work at 3am was even unusual for me. The 4th October had been a long day. I had risen at a reasonable time and started work around 8.30 am. I tend to have a few short...
Cost saving is a false economy!
Decision Making from Informed Choices One thing that any prudent Business Owner should do is to have a firm understanding and control of the company finances, and this includes making cost savings wherever possible. Right? Well not always. I recently heard of a...